Like so many other WGA members, I've come to rely on Variety's trademark unbiased coverage of the writers' strike. While surfing their archives recently, it was to my great delight that I discovered that Variety used to have a sports section. Here is their trademark unbiased coverage of Super Bowl III:

JETS ESCAPE WITH HOLLOW VICTORY; COLTS POISED FOR COMEBACK

Yesterday's Super Bowl III had many industry insiders deeming the New York Jets 16-7 win a temporary setback for the much stronger--and some say, inevitable victor--the Baltimore Colts.

While AFL partisans spun the argument that their team had engineered one of the biggest upsets in American sports history, cooler heads were calling the win a Pyrrhic victory for the overmatched Jets, noting that it left them exhausted and unwilling to come out for the fifth quarter.

Jets quarterback Joe Namath, a divisive presence throughout the playoffs, was a footnote at game's end, winning the Most Valuable Player Award despite missing his receivers 11 out of 28 times.

Many insiders pointed to Namath's polarizing "win guarantee" as the crucial mistake that led to the Jets technical victory. "It was a huge miscalculation." blasted third string NPR commentator John Ridley, "What was he thinking, rallying his team to an improbable and inspiring triumph against all odds?"

The Colts were responsible for the game's most exciting moments, as inevitably victorious quarterback Earl Morrall gave way to even more inevitably victorious quarterback Johnny Unitas. Unfortunately, their dominating play was often disrupted by the Jets' controversial strategy of pass interception. A source close to Unitas said the veteran quarterback was beyond angry at the Jets "unprofessionalism."

Talk today was of the Jets likely foul mood, after their champagne-fueled "celebration" last night. Mused Colts coach Don Shula, "I do not envy them, what must be going through their minds right now in the cold light of day, contemplating their disastrous victory for the ages. Plus, alcohol is a known depressant."

Buoyant talk of being anointed the World Champions of Football was quickly doused by industry realists. "I hope the Jets are happy: they've succeeded in making the Colts mad." said Craig Mazin, publisher of the newsletter "The Artful Footballer." "They've made the whole NFL mad. I can't believe they let things get to this point."

Indeed, football insiders agree that yesterday's result has the NFL sitting pretty. In-the-know wags were already salivating at the probable Super Bowl IV match-up of the Minnesota Vikings aka "The Purple People Eaters," and the AFL's meek answer, the Kansas City Chiefs.

"The Chiefs are going to get murdered," assured Mazin. "If they're smart, they'll find a way to not even play the game."