March 10, 2008
How to Avoid Ad Profiling on the Web

Jacob Dickerman | Bio

Everyone's getting a little up in arms about how much data is mined every day from internet search engines and social networking sites. A survey in California (hippies) said that 85 percent of people were against companies having the rights to analyze your web hits and come up with ads just for you. People, there's a better way than coming up with more privacy laws that will be circumvented by the big companies anyway. It's called random searching.

See, the problem is that you're probably not spending enough time on the internet every day. You spend what, an hour? Two hours tops? You look up things that you're interested in. What did you think people were going to do? Ignore you? Of course not. That's silly and naïve. You need to learn better. That's why every day you should also look up the opposite of what you're interested in. And the inverse of that. And 90 degrees off from that. You need to make sure that every time you look up one thing, you also look up everything else.

Interested in Jesus? Don't just look up Satan. Look up Buddha, and Abraham, and Allah. Look up Christopher Hitchens, spend some time on Bill O'Reilly's web page, spend four hours on 23/6 so we can raise our ad revenue--scratch that. It's not about the money. It's never about the money. For us, here at 23/6, it's about the message. And the message is, if you spend more time on our site, we get more money. FUCK! Forget that. Forget that. Just remember, search diversely.

We need to remember, searching for what you're interested in is like painting a big sign saying "This is what I'm willing to purchase." You can't let that information out. Think about the things that bore you, that frustrate you, that make you feel humiliated and scared and search for those things. It's just for safety sake, America. If you really want your privacy protected, you've got to keep yourself from looking at what you want to look at.

Filed under: advertizing, business, media, Google